We just finished more than a week of snowfall. With reportable snow 8 of the last 9 days and cold temperatures, winter had returned. Despite being my day off, I showed up early enough today to catch about the 10th chair on Pali. It was a fantastic. New snow and blue skies are some of favorites. North Glade, The Spine, The Face and Standard are so fun to ski in these conditions. By this afternoon Spring will have returned and appears to be here all week. We are in for some classic, bluebird "A-Basin Spring Days." This will be a fabulous week.
This is an important week for season pass sales. We have sold about 44% of the passes we plan on selling this season. Assuming we don't sell out in the next few days, Thursday, April 21 is a very important day. It is the last day that current pass holders get the renewal rate of $519. For everyone, pass prices go up Friday to $599. Sorry to give such a sales pitch in the blog, but if you haven't bought yet, I suggest doing it now.
When we raise prices like this and end the renewal rate by a certain date, in marketing terms, that is a "Call to Action." We sold a decent number of passes the first day they went on sale. Since then, we have sold a small steady number each day. Typically, in the last 2-3 days prior to the "Call to Action" we sell the majority of our passes. We are just going into those final days. I don't know if we will sell out or not, but we are anticipating a lot of sales activity between now and Thursday night.
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