So, we are headed into some old and some new ground next season. What is old ground is that we are willing to make significant operating changes that will improve the skiing and riding experience. What is new ground is that we are going limit season pass sales and we are going to require that all lift tickets be purchased in advance and online and the daily number of tickets sold will be limited.
For this COVID season we limited season pass sales and sold out of passes in November. For the 2021-22 season we are actually going to sell 10% fewer unrestricted passes than we did during the COVID season. We announced this change and started selling season passes March 12. As of today, we have sold 36% of our unrestricted season pass inventory. Passes are selling at a much faster rate than I expected. On April 16 we plan on raising the price of an “Adult Unrestricted Season Pass” from $519 to $599. The renewal rate for 2020-21 Season Pass holders is valid only thru April 15 or while supplies last.
I have very high confidence that we are going to sell out of the unrestricted passes. I just don’t know when that is going to happen. It is very possible that we sell out before the April 16 price increase. This post may seem like a pushy sales pitch. That is not the intention. It is a transparent effort is to let you know that unrestricted pass sales are limited and we are running out fast. If you want to buy an Arapahoe Basin unrestricted season pass, you should buy it now.
Our neighbors have announced a plan to drastically cut
season pass prices in an effort to sell more passes. We are pricing and
limiting our season pass inventory in order to sell fewer passes. Depending on
what factors are important to your season pass purchase (price, the mountain
itself, the skiing experience, the culture, the vibe, etc), your choices for
purchase have never been more clear.
