Tuesday, March 3, 2020

State of the Basin - Numbers and Comments

A year ago we started on a journey to change things up at Arapahoe Basin. While our actions had many objectives, two of those objectives really stand out. First, we wanted to reduce crowding, hosting 20% fewer skiers in 2019-20 than we did in 2018-19. Second, by reducing the crowding, we wanted to offer a much higher quality guest experience. 

By every measure, we have improved the guest experience. Both face to face interaction and survey data tell us that people clearly are having a better time this season.

Regarding guest visitation, it has been a story of two seasons. We were slow from opening through MLK weekend. Starting on MLK Monday, visitation has picked up substantially, but still much less than last season. Here are the facts.

Season To Date (STD) skiers through January 2020 were 39% less than STD skiers through January 2019.

STD skiers through February 2020 were 35% less than STD skiers through February 2019.

Month To Date (MTD) skiers in February 2020 were 20% less than MTD skiers in February 2019, almost exactly what we planned and budgeted for that month.

STD Ikon and Mountain Collective skiers through February 2020 were 69% less than Epic skiers through February 2019.

MTD Ikon and Mountain Collective skiers in February were 51% less than Epic Skiers in February 2019.

Visitation from Ikon and Mountain Collective has been much less than visitation from Epic.

Looking at individual days, we have been open for 142 days through February this season. Only 6 of those 142 days were busier this season than last. A notable day was Saturday, February 22. It was our busiest day of the season so far. Last season there were 6 days busier than that Saturday.

Since MLK Day, weekends have definitely picked up. Sundays are still very pleasant with only one day needing overflow parking. Saturdays have been busier requiring overflow parking all days except MLK Saturday (Ikon was blacked out). 

We certainly have influence in shaping how business flows for the season. Individual days are sometimes very hard to manage to. Often the biggest days are driven by very short term weather events. Saturday, February 22 was a near perfect, warm bluebird day with great skiing. Those are the kind of days when everyone wants to go skiing. The flip side of Saturday was three days later Tuesday, February 25. The temperature never got above 0 F. It was cold and bitter and very, very slow. Would I have liked to transfer 800 of Saturday's skiers to Tuesday? Of course the answer is yes, but that is not really possible.  People ski more when the weather is favorable and they ski more when they have free time on weekends, especially Saturdays. 

Even though weekends this year are much slower than last year, I still suggest arriving early or late. Avoid late morning arrivals. Carpool. Ride the Summit Stage. With just a little pre-planning, it is very easy to avoid the busier times.

Looking forward, if March, April and May could be similar to February we would be ecstatic. We have some work to do early season. Next Fall we will be generating some new products and promotions to help the early season pick up.

This season is nothing like last season. The numbers speak for themselves. The experience is way up. The skier days are way down. Ikon, Mountain Collective, Taos and Monarch are great partners. We aren't quite where we want to be yet, but we are heading in the right direction. It has been an awesome season and Spring looks very promising.

I look forward to your comments.


68 comments:

Unknown said...

Please please please dont go full ikon next year

Pass Holder said...

Thank you Al for the transparency! Highly unusual a ski area would get to this level of detail for our benefit.

As you stated the facts are the facts and what you describe is exactly what I've experienced. Pretty quiet before MLK, ramping up now on Saturdays. Interested to see how spring pans out!

Anonymous said...

Al, maybe you should anticipate a lot of Ikon holders like me. I am saving my Abasin days for the end of the season when you are the only one open. Likewise, since I moved to Utah this year, I am saving my Snowbird days for the end of season there.

Anonymous said...

I would be a fan of dropping ikon entirely. As an A-basin pass holder for over a decade I would like to see the basin stand on its own.

I would be happy to pay a bit extra for a season pass if it meant no partnership with Ikon or Vail.

Anonymous said...

you guys are the best

Anonymous said...

Arrived at 8:45am this Sunday expecting the new “less crowded” Abasin. All the lower lots we’re full and it was after 10:00 that we finally parked, got a shuttle, and made it to the BM lift, which had a line out the back of the ropes all the way up to the ski racks... Really appreciate the updated numbers, but am I missing something? This spring is going to be a mess!

Anonymous said...

Arrived at 8:45am this Sunday expecting the new “less crowded” Abasin. All the lower lots we’re full and it was after 10:00 that we finally parked, got a shuttle, and made it to the BM lift, which had a line out the back of the ropes all the way up to the ski racks... Really appreciate the updated numbers, but am I missing something? This spring is going to be a mess!

Anonymous said...

While skier days are down overall, most people can only ski on weekends and lots of Ikon skiers are ready to hit prime Basin season with their days. I'm prepared for the spring season to be a nightmare. It's also a sad state when skiers from Winter Park and Copper think waiting 10-15 minutes for a lift is normal and acceptable. I wish A Basin wasn't on a mega pass and I'd pay more for it, but it's not a very realistic business proposition. I can complain all I want, but A Basin is not leaving Ikon any time soon.

. said...

DON'T go full IKON. It will be right back to the former shit show. If you want to ski #legending...BUY A SEASON PASS.

the garden sherpa said...

You talk of skiers to date, etc, reducing crowding, etc, so how does that equate to your bottom line. so you replace the old double chair with a new double chair? Baffling logic. 39% fewer skiers amounts to how much in lost revenue? Stop appeasing summit county locals and get smart, or very soon you will be out of money and sucked up in the vail resorts vaccum. They can afford to operate Arapahoe Basin at a loss. Maybe your logic is, the numbers will increase after Vail resorts closes in April, maybe, not enough in my opinion, skier numbers drop off in late march and drop again in april. What the hell do I know, business is business, somethings I am seeing and hearing since last season to now do not add up to wise business decisions. Maybe Richard Bronson and Jeff Bezos will bye you up. Your gonna need their money.

Anonymous said...

Arrived at 8:45 on a Sunday and you expect to park right up front? Get real. Get your ass out of bed.

Ryan C said...

I don't recall May ever being crazy busy when they were still with Epic, so I don't expect this year to be any different, even if IKON passholders are saving days. When the nice weather hits in the Front Range, the temptation to do other things should help regulate visits.

Anonymous said...

More partner days would be great. Taos and Monarch are both a lot of fun. And Taos has a lot of that steep technical terrain that also makes you stand out. So you've got a gem there. But when I shop your pass vs. Loveland, their massive amount of partner days really tips the value. Particularly for skiers fleeing the mega-passes who still love to travel.

Anonymous said...

You're the best on the business, thanks Al!

Anonymous said...

The Basin is skiing great this year but I will echo what others have said, it can be better and some of us would gladly pay more for no outside pass holders!

hikinat59 said...

I appreciate the sharing of your #'s... you might consider tweaking the staffing of lunch time food workers, the wait for a burger (at the base) is still crazy long. I can't say I understand replacing a double chair w a double chair. having said that the crowds are down and the occasional bluebird day liftline is the price we pay to ski

Ryan said...

You are obviously ignorant to how deep pocketed A-Basin's owners, Dream Unlimited Corp. are or how Vail Resorts is barred by federal law (look at the 1996 court case that forced the divesture of A-Basin from Keystone and Breck when they bought out Ralcorp Corporation, which at the time was Keystone, Breckenridge, and Arapahoe Basin) from aquiring anymore resorts along the I-70 corridor.

If A-Basin is eventually bought out by anyone it will either be Alterra, Power, Boyne Resorts, or another skiing conglomerate, but I highly doubt it as Dream has owned the Basin since 1997, and seems to have no intention in selling it.

You obviously don't like the changes that A-Basin is implementing to find a more sustainable business model that is more in line with the ethos and vibe of the ski area. Please, go ski somewhere else then, there are 28 other mountains here in Colorado alone.

Al, thank you for the transparency. I and many other A-Basin season passholders appreciate the honesty and in my opinion, makes me want to continue supporting A-Basin financially by confusing to buy their pass products.

Anonymous said...

AL,

How has the snowstang been working out? Are we filling busses regularly? Do you see it continuing next year?

thanks!

Anonymous said...

DO A PARTNERSHIP WITH LOVELAND! 4 DAYS AT EACH MOUNTAIN FOR SEASON PASS HOLDERS!

seanozz said...

Interesting share. Being on the mountain this year has felt more crowded at the lifts and the parking than last year to mr but the numbers seem to say otherwise.

Anonymous said...

FYI, Ikon 20-21 passes are on sale on 3/5, details are already up. A-Basin's place in the Ikon world (5 days with blackouts; 7 days no blackouts) appears to be the same for 20-21 season.

Maven the Raven said...

If smaller hills like A Basin, Monarch, and Wolf Creek teamed up and worked together, they would have some of the best skiing and riding in the state. I hate mega resorts but I also like terrain variety.

Anonymous said...

Al, thank you for the info.

I'm wondering if there is a way to encourage some of the IKON pass holders to show up earlier in the season? -- Maybe shift some of the blackout dates around?

I've had only one "bad" day so far this season in terms of crowding, and that was the "perfect storm" on Feb 22.. Heavy snowfall the day before, heavy I-70 traffic, the pass was closed, it was an IKON appreciation day, 2 races (from what I heard), and the major "pain" was in the parking .. having to wait for a shuttle from the whiskey lots. However once on the slope itself the lines where "okay" -- nothing like they were in the last couple of years.

On the flip side, I've been able to park in the lower lot quite a few times this year (something that hasn't happened to me in years) and I only needed to park in the "last chance" lot twice (and both of those times was due to a late start on my part).

Overall it has been a much better customer experience then recent years.

Anonymous said...

@Garden Sherpa: for someone that makes such authoritative statements, not knowing that Vail can't buy ABasin just shows lack of knowledge.

I admit that Breck has some really good runs. I can't stomach the vibe. So I do not go to Breck, neither I participate in Breck's social media.

To me the fact that I do not have to knock somebody unconscious to make room at the bar is the best ad-hoc measure of the success of the changes..

Anonymous said...

I love Abasin, but was really disappointed this last weekend. I bought a 4 day pass to the basin this year so I could take my nieces skiing. I have the epic pass and miss the basin so I coughed up the money to take the littles to enjoy the outdoors and a great ski resort. I felt like an idoit this weekend. I believed all the social media and blogs that there were no longer parking issues or crowding issues. For years I have showed up at the basin prior to 8 am for parking. I took my time this last weekend, because Al and all the social media tells us there are no parking issues and no crowding. I have never parked so far away in all my years skiing at a basin which is over 10 years. I had to park down by Keystone with a 5 year old in tow. What a nightmare. I would have just showed up earlier as per the last ten years if I knew parking was still an issues. I also like to support a-basin and rent the littles skis from them and buy lunch as they offer the 2 free ski days and free passes for kids under 5 if you sign up in the summer. What a nightmare. I spent all day in lines. over an hour in the rental shop, had to tow everything from super far parking and rent a locker, and then waited forever in line for lunch. I feel like I got duped. I know better now. The basin last Saturday was just as busy if not busier than seasons past. Yes I waited more because I had a toddler and I wasn't in the back bowls. I learned my lesson. I will show up again before 8 am to park, I will now rent skis for the littles somewhere else and pack a lunch. So sad that I had the most frustrating ski day ever last Saturday. I have been taking my nieces and nephews for years and never had these issues with parking or the lines in the shop or at lunch. Next year I don't think I will buy the extra days. Looks like I will be taking the littles to Monarch where it really is easy to park and the kids can experience a less crowded resort to ski. Luckily, we can pretty easily get to Monarch from Alma. Al, start being transparent with your parking situation on the weekends. Remember the good old days when you posted on the gram when the lots were full! It really helped plan accordingly. Don't tell people that there are no parking issues on the weekends and it is just not true. Maybe the weekdays are great, but the weekends are still just as crowded as previous years even if the numbers are down a bit.

Anonymous said...

Al i was up there skiing today and conditions were Awesome!! There were no crowds at all just ski down on any lift and jump on. The grooming was on point too. I really liked Lenawee parks area. Thank god im self-employed as i only ski weekdays.

Gonzo Productions said...

How is the reduced revenue going to impact the resort?

Ski Dog Jay said...

So amazing with your transparency Al. I was up there skiing today and the vibe was incredible, and the snow was spectacular. I certainly knew better than to go up for any of the busy weekend, however I’ve also heard there’s been some of the best skiing even on those busy weekends. I love the changes that you’ve made and keep up the great work. I too, would also love some extra partner days at some great places like Loveland, wolf creek, etc
Lastly, thank you thank you thank you for your decision on the Pali chair. There is no need to overcrowd that beautiful area.

Ray Blum said...

Perhaps it shouldn't be all about profit. The community benefit of Abasin providing recreational opportunities, employment and pure joy to those who partake has been outstanding. Dream Inc has a commitment to sustainability which is commendable. That said the profit of Abasin of $10.5 million in 2019 ( up 20% fro 2018) is made by use of OUR national forest land seems to me should be acceptable. Contrast this with a company such as Vail Associates which is entirely profit driven ( they have the advantage of real estate profit.)
Don't sacrifice the quality of experience to maximize profit. Accept a reasonable return on Dream's investment.
Thanks again for all you have done to enhance the experience. It is much appreciated.

Anonymous said...

I'm seeing some interesting comments, yet I'm also still somewhat amazed when one of the premier resorts closest to Denver surprises people in the middle of the season that it's busy on weekends. I worked in the industry at one point and honestly can't believe anyone would expect to show up on a weekend and realistically expect little to no crowds. Someone actually said the next time they'd get there by 8, etc. Seriously? We make sure to arrive by 8 on a Tues in May so I can't imagine arriving any later on a Sat/Sun during peak season. It's no different than golfing. If you have the schedule or luxury to play on a weekday, you'll get more for your money. People misconstrue the meaning behind some comments or just believe what they want. I don't believe anyone at the Basin has stated that leaving VR or other pass changes will lead to no parking or lift lines on weekends. There may have been comments eluding to allowing more manageable crowd control but that wouldn't lead me to think that weekends would be a breeze.

Ryan K said...

Al, I have been following the blog for years. It's always fun to watch early season when you fire up the snowmakers. Although I've never skied "the legend" I plan on doing it sometime in the future. All made possible with the IKON pass. Excited to get out there and ski sometime.

Ryan King said...

Al, I have been following the blog for years. It's always fun to watch early season when you fire up the snowmakers. Although I've never skied "the legend" I plan on doing it sometime in the future. All made possible with the IKON pass. Excited to get out there and ski sometime.

Anonymous said...

Al, I have been following the blog for years. It's always fun to watch early season when you fire up the snowmakers. Although I've never skied "the legend" I plan on doing it sometime in the future. All made possible with the IKON pass. Excited to get out there and ski sometime. From Utah, but love seeing/skiing other resorts.

Unknown said...

Alan great transparency and most interesting information on this years skier visitation and volumes. Bought a Basin pass before you announced the Ikon partnership, was disappointed at first when Ikon announcement was made but took advantage of the blackout dates on MLK and Presidents weekends, best skiing in Summit County. Keep working to keep a balance between your business needs and our skier experience. Love the Basin! Paul Chodkowski. Breckenridge

Anonymous said...

As a local, I would really appreciate a discounted Spring skiing pass for IKON holders.

Tom Fuller said...

Personally I feel for you. Most days this year have been so much better than in so many years. You hit a rough day. I had a friend in town and dealt with all that you’re saying. But most days this season have been amazing compared to previous years. A basin, with the easy access to Denver, will always be a bit more dicey than monarch. But a basin is amazing, and on most days this season crowds have been minimal. Don’t judge it by that one day. Try again

Anonymous said...

I have skied the Basin for many many seasons and I have to say this season has been the best. I can totally feel the difference in crowding. I don't ski the weekends but I haven't waited in much of a line on any of the 20+ Fridays I have skied. And parking has been awesome (But I do admit I arrive early). When you put it all together Terrain + Low Crowds + Vibe + Close Parking.....Abay is the whole package, nowhere else I would rather ski. For those of you complaining....get up earlier, traverse out a bit father, hike a little bit and bring your own lunch. Really, what more can you ask for?? It's still a business.

Unknown said...

Thanks for the update Al,

I bought my first Abasin pass last year after hearing about the split from epic and haven't looked back. Following the news and blogs with the spot has got me stoked to get to the window and purchase another season pass.

It is worth the 8 hour drive every time I come out and am always left wishing I could be here longer. My only gripe with the resort this year is that there is no longer Montucky Cold Snacks in the Black Mountain Lodge :(, fortunately this is something I can look pass.

Anonymous said...

There's no way really to avoid the crowds any more. It's pretty simple what the basin has to do now... generate the most $$$ possible. Offer BOTH the IKON and EPIC and Al can build a parking garage along the beach and maybe one at high noon lot if needed. Also addressing the lifts, high-speed quads and maybe a 6-pack at BML and lenawee (maybe one with a bubble cover like the flyer at copper because it gets cold at the top of lenawee). It also gets jammed up with people at the 6th alley, so really need to make plans to scrap the A-frame and build something much larger that can support the crowds, and I didn't even get to on mountain lodging for the future... So much stuff can be done

Butch said...

Our entire family has been skiing and riding at the Basin for 20 years and we have seen the crowds increase throughout the years. I live on the Gulf Coast of Florida on the whitest beaches in the US and our visitor numbers have increased tremendously and unless your living under a rock any activity that is enjoyable will always see increased visitor traffic if the activity is being promoted and looking to make a profit. I applaud Al and the entire Basin organization for making the decisions they have to make the Basin experience more enjoyable for those of us that really want to make Abasin our go to ski resort. Get up, get to the Basin, park wherever you can when you get there and if it's farther out than you like just use the hike as a warm up for your first run. Life is too short to go through it complaining about most of the things being posted here. I for one will be skiing at the Basin until the pine box comes calling and I'm going to enjoy it every time I get the opportunity. Long live the Basin as it was, as it is today or as it will come to be.

Anonymous said...

To me it much ado about nothing for the most part. You should know by now that any good resort in CO, esp so close to the front range, is very likely to be busy on a weekend -duh. The more concerning issue to me, on a somewhat different topic, is the fact that it's supposed to be 38 deg on Wed, 41 Thurs, and 46 on Fri. If our so-called leaders don't start doing something soon, we will still have the Basin but the ski season will be drastically shorter. Our family takes advantage of off season crowds, rates, etc for several reasons and this would be impacted with a much shorter season. We live in Nashville part time and as you know, we just had what appears to be at least a billion dollar loss with tornados and it's still officially winter. We've had many more days in the 50s and 60s than below freezing this winter and each day we delay action is crucial time lost. Many resorts back east haven't opened or have had miserable seasons. Just as in the price tag of these recent storms just in TN, we either pay more now to address this threat or we pay later with storm and flood damage. You have to get past the greed and ignorance to make sense with these people and it's just not happening now.

Anonymous said...

Gosh, I wish Eldora would learn from all this, and start to limit IKON days like Abasin has done. Eldora's overcrowded like crazy on weekends and powder days, mostly because of the mass of Ikon passholders, and will charge for parking next season in an attempt to manage their self-created madness. In the meantime, it's losing all of it's charm and ski-ness.

Anonymous said...

This is year one in a grand experiment in which there is no historical date to fall back upon to make plans. They have to anticipate the crowds but if they exceed expectations, all you can do is scramble to make it the best experience possible. There is no magic wand to make burgers grill faster, drinks pour themselves or have more employees appear. Your learn the lessons and hopefully make better the next time. Until the season ends, there will be more bumps in the road as Al and the crew figure out these new dynamics.
I think they are doing a hell of a job.

bananaphone said...

If you guys offer an A Basin season pass Ikon discount, I would be happy to purchase it. I haven't used an A Basin day yet because of the limitations.

Anonymous said...

Keep on Trucking, Mr. Henceroth. Your actions speak louder than Vail's acquisitions. The Legend will always be The legend by taking your own approach and focusing on the guest. Keep it weird, keep it real.

To those who complain about showing up as the lifts begin turning, realize that you live in CO, a state that has absorbed almost a 1Million people migrating since 2014. If you haven't figured out that leaving early is required to get good parking at any resort, just remember that parking is as parking does and isn't part of the experience - it's part of your responsibility - preparation. be early, enjoy the ride. -BJ

wanderman said...

Could you please define what you mean by "overflow parking"?

Anonymous said...

The blackout days for passholders are the BEST! I have another pass as well and rarely go because I know it is always emptier at the basin. Please keep this up. You could even add in a few other random "pass appreciation black out days" or something if people keep whining.

I do know that $$ is down and it has probably impacted employees. We all also need to remember that not EVERYTHING is about YOU. We are all a cog in a complicated system, with no simple answers. As a passholder, the mountain was incredibly empty up until January. Then it got busy. Jan 15- March 15 is when most people who go skiing go ski. It has been that way for decades. It's going to be busy. The lifts still seem fine. Obviously parking is an issue on these high traffic winter weekends, but if you're not someone who is carpooling or taking the bus, you are part of the problem (myself included some days), so maybe you shouldn't be calling the kettle black. Try your best to carpool or bus before you expect everyone else to. Additionally, it will be interesting to see if visitor numbers go back down in April or if IKON skiers are saving their days for the spring time.

Also just a thought, could we put a cam on the high noon parking lot? Or have more real-time updates somewhere of when parking lots fill up?

THANK YOU AL AND EMPLOYEES!

Anonymous said...

People should just stop having so many kids. The world is overpopulated, and we and the Earth are paying for it. Just saying....

Anonymous said...

Yes!!!

Alan Henceroth - COO said...

Overflow parking is using the Whiskey and Tango lots 3 miles down the road.

Adam Rentschler said...

Much respect for the transparency, Al.

I want to encourage anyone who is commenting about crowds or the IKON partnership to buy an A Basin pass next season.

The more we can support the mountain so many of us love, the more it allows the resort to control its own destiny.

Question for you, Al: What would it take from your skiers for the mountain to go 100% independent with no IKON or Mountain Collective partnership?

Douglass Croot said...

Hello Al:

As always, kudos to you and the AB team. My ski bud and I have been skiing and enjoying AB for over 50 years. A great product and a great value.

I have an apology to make. Last Spring when you announced the changing pass relationship from Epic to Ikon you indicated one of the rationals for this move was to reduce the weekend crowding. I looked at the pass ski area relationships and did not see how this change would accomplish reduction in the weekend crowding. Well I was certainly wrong. We check the cams every day, multiple times and we have noticed the trends you indicate. Again, I apologize and this is why it is a good thing you are the COO and not me.

All the best and good luck with all that lies ahead,

Douglass Croot
Highlands Ranch

Anonymous said...

Al! I think your approach is brilliant! I have never heard of a ski area striving for LESS patronage, but I understand it!!!

Anonymous said...

I've been in the ski business from my start as a ski tuner at a small shop in Evergreen in the 1970's, to ten years on the resort side in the 80's and another eight as a ski journalist through the early 2000's. I've skied about 45 years with no plans to stop. I have never been so pleasantly surprised at the transparency with which you report the numbers. I've NEVER heard of a ski area being pleased that their skier numbers were going down. Your customer service is second to none. Further, when on the mountain on Tuesday, my husband and I experienced yet another round of terrific customer service, both from the lifties, and from all the gang at the Black Mountain Lodge. A-Basin is crushing it.

Drewski said...

Al,
I applaud your approach to providing a better skiing experience by limiting the number of skiers. The EPIC pass is an incredible deal, but it has put too many people on the slopes and has downgraded everyone's experience. How many people are too many people on the slopes? Thanks for the info. Drew Rader

SkiNurse said...

Al,

Honestly? These numbers make me happy and confirm what I have felt at Abasin this season. It feels like a home mountain once again. From the lack of crowds to the general upbeat attitude from your staff. EVERYONE is friendly. The customer service is top-notch. Prior to this season, I knew of several Abasin employees that chose to ski/ride elsewhere due to the, not just the crowds, but the type of people that seemed to be hanging there. These might not be the numbers that you wanted, but it is only the first Epic-less season. I think a lot of people were kinda hanging back to watch what would happen. Well, IMHO, they are missing out on a great season at Abasin.

PS I am an Ikon passholder, but also have a midweek Abasin pass.

Anonymous said...

I like what you have done with the place, Al. I am very grateful to get to ski every week at A-Basin.

Unknown said...

I'm not sure we skied on the same mountain on Sunday then. I put in 25 runs and skied straight onto the lift on Pali and Lenawee. Saturday was a mess, but Sunday was great.

Anonymous said...

ABasin, You are beautiful just as you are! I'll take the less crowded and more local experience than the throngs of obnoxious and oftentimes drunk EPIC skiers junking up the place (okay I'm not saying all EPIC skiers are bad seeds but there was definitely an influx of that element over the past few years, and it was sad to see). Remember when you announced that you were leaving epic and all those bratty commenters came on to lake say nasty things etc etc. So what you don't want those kind of people at your mountain! a basin has a soul, and I know you want to do everything you can to keep it that way. Sure a few extra packages to give a little more incentive would be awesome but it's so nice to hear the mountain is not overcrowded like it used to be. I have faith it'll work out no matter what you choose to do!

Anonymous said...

Amen!

Anonymous said...

Have you considered going reciprocal in some way with some of the great Indys out East? Like Magic in VT, Ragged in NH, Suicide Six VT.

Jason said...

Great work, Al and crew! Next year, I'm ditching all mega-passes and going only with A-Basin. I bet there's ways you can recoup revenue without increasing skier visits - increase F&B prices by 10 or 20% (your prices are already super competitive), offer guided services on the East Wall and Steep Gullies, take on more sponsors/advertisers, increase beach parking prices, partner with backcountry guides for side country tours, offset winter operation costs with summer activities such as scenic chairlift rides or the via Ferrata, etc. None of these revenue generating options would detract from the skier experience. The skier experience is why we visit A-Basin, so attracting more people is not the answer - please don't go that route.

Nick Esker said...

NEVER! That would be the ruin of Loveland

Nick Esker said...

Great question, I'm curious as well. I'd buy an A-basin season pass every season if this ever happens.

jsmead0520 said...

I bought a midweek season pass for $399 and it has been an excellent value. My days at Arapahoe Basin this season have been mostly Mondays and Tuesdays, and I have noticed a dramatic decrease in skier numbers on these days compared to the last five years. The Monday of President's day I was riding 8" of fresh and skiing straight onto the lift at Pali and Beavers every lap. The riding has been primo since Mid February and less skiers has translated to high quality snow. The stoke has been high and the vibes positive. Keep it coming. Steep Gullies for life.

David Smith said...

Al, I love A-Basin. We hope to come more often in the future when our children can do more than the few greens and blues at the base. Currently, the mountain is not competitive with its neighbors for beginners in number of runs, but priced appropriately.

Anonymous said...

Al, I brought my family here for the first time and it won't be the last. We love your resort - my daughter took an excellent lesson with your instructor Bryan. My son skied the Steep Gullies and climbed the East Wall. The lift lines were minimal all week and the service excellent. As someone who skies out West once a year and has to make a big decision, you gave us high quality at a very fair price, which will keep us coming back for more. Thank you for making the tough business decisions to improve the customer experience.

Steven said...

Skiing is a very cool sport! Take protective measures!