Friday, August 2, 2019

A-Basin Joins The Ikon Pass

As you know, back in February we announced that there would be some changes to make the skier experience at A-Basin even better. Over the last 15 years, Arapahoe Basin has expanded the ski area twice adding The Beavers and The Steep Gullies and Montezuma Bowl. We added Black Mountain Lodge, the Kids Center, Black Mountain Express and more, all to improve our guest experience. With these improvements we have seen substantial visitation growth and have, at times, had trouble maintaining the quality of experience that we aspire to. We realized, as many of you have, that changes were necessary.

Our focus has always been to provide extraordinary mountain experiences and we already have the terrain and staff to make that happen. Staying true to our guests, our employees, our business, our community and the environment, we searched for the best path forward for The Basin. We have targeted a substantial reduction in ski and snowboard visits on weekends and holidays next season to improve our ability to provide the services and experiences we are known for.

Today we are proud to announce that we have entered into a partnership with the Ikon Pass. Skiers and riders will have 7-day access with no blackout dates on the Ikon Pass, and 5-day access with selected blackout dates (Christmas holidays, Martin Luther King weekend, President’s weekend) on the Ikon Base Pass. These restrictions and blackout dates will make our already busy periods more manageable.

We know that many of our guests want a multi-resort pass. We believe this pass solution will provide the ideal access to Arapahoe Basin while joining a team of excellent resorts and providing us better control of our business. With this addition, we will only be part of two limited passes (Ikon Pass and Ikon Base Pass) and we will no longer be part of very low-priced multi-resort passes.

Lastly, as I look at the Ikon Pass partner destinations—Alta, Snowbird, Jackson, Big Sky, Revelstoke, Lake Louise, Sunshine Village, Aspen Snowmass, Squaw Valley Alpine Meadows, Mammoth Mountain and more—I realize that most of my ski vacations have been to these resorts (Yes, I still go on ski vacations). We are pleased to partner with these destinations whose brands are so in sync with ours.

I am very excited for the next chapter in A-Basin’s history. The Ikon Pass will be a fantastic new partner. As skiers and riders, all of you will have even more exciting ways to enjoy The Basin. The new partnership is designed to preserve that culture and vibe we all love. Those of us who call Arapahoe Basin home will have that same great feeling upon arrival, except now … we will have a fair bit more “elbow room.”